Vaillant, one of the UK’s leading manufacturers of boiler and renewable heating technologies, has supported installers in their specification of the brand’s boilers by raising its profile direct to consumers through its national Warmth Week campaign.
Warmth Week started on ‘Blue Monday’ (18 January), a day when the nation is said to be feeling the post holiday blues.
Vaillant was on hand at the UK’s busiest train stations with its smile-activated vending machine – ‘the Smile Station’, which dispensed free coffee and hot chocolate in exchange for a smile. A cosy pop up snug area gave visitors respite from the cold and a team of helpers also handed out warmth kits to help visitors keep smiling all day long.
In addition to the experiential activity, there was a raft of bespoke content running throughout the week, including a beautifully crafted print and digital partnership with The Daily Telegraph and a chance to win a new boiler complete with installation costs (up to the value of £800).
Vaillant chose The Happy Boiler Company to install the boiler for the competition winner because of our high quality installations, fantastic customer service and great reputation. We’re looking forward to installing a brand new ecoTEC boiler and vSmart control for the winner.
